The Sexist World Of Sports Marketing

September 24, 2013

Thought Catalog

We have a problem when it comes to the relationship between women and sports marketing.

Yesterday, the Houston Astros, the worst team in Major League Baseball at 43 games out of first place, announced that September 27th would be “Astros Ladies’ Night” at the ballpark. Here’s how they promoted it (emphasis mine):

Presented by State Farm, is a women-only event that allows our female fans to get the inside scoop on the Astros, learn about the game of baseball, and meet some of the Astros staff and players. The event starts at 4:00 pm with a ‘Baseball 101‘ talk, followed by a happy hour event themed ‘Diamond, Bling and Glittery Things’ with music, specialty drinks, exclusive Ladies Night gift courtesy of State Farm, group photos with Astros players, and complimentary beauty treatments.

Now, I like a good complimentary beauty treatment as much as the next gal (and I’d love to meet…

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